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Established in 2022, Basketball Holding Company (BHC) was created as a sports & entertainment business with an accelerated growth strategy, a new portfolio of assets, and a range of diverse revenue streams.


We play the BHC way — on and off the court. That means we do things the right way, acting as a positive force throughout the sporting landscape and playing by the rules in both basketball and business alike.

driven by data

As a strategic holding company, BHC harnesses both economic and sports analytics to drive investments in the growth of the game in key markets around the world.

Identifying opportunities, providing funding, and attracting partners, enables us to develop innovative basketball initiatives that provide new platforms for content and fan engagement.

Our driving forces



Driven by our shared passion for basketball, our multi-faceted team of investors comprises successful business leaders and personalities from across the NBA and EuroLeague.



Our ambition is to increase participation in basketball on and off the court, to find and develop the best talent, and to deliver an exciting brand of basketball across Europe and the Middle East.



We’re also engaging a community of passionate fans as we build a sustainable and socially responsible organization that has our founding principles at the very core of everything we do.

For the love of the game

A global sport, with unlimited potential.

With the global population at around 8 billion, basketball has become one of the world’s most popular sports, currently ranking at #3 universally. Through major competitions such as the EuroLeague and the NBA, the sport has become an institution worldwide, with key fan bases now spanning across China and the Philippines.

Share our passion for basketball

At BHC, we’re driving positive change through basketball, identifying opportunities to create new platforms, collaborate with partners, and engage fans around the world with high quality content.

basketball by numbers


Right now, we have an established EuroCup and LKL team, BC Wolves Twinsbet, in Vilnius, Lithuania, with plans for a second club, Sandstorm Shooters, in development from Dubai in the UAE.

We’re always looking for new ways to innovate and collaborate with partners across sports, technology, and popular culture so that we can enrich our offerings for fans around the world.


Get in touch and you could become part of an extraordinary journey.

Get in touch

Our history to date


BHC was established in 2022, founding BC Wolves in the same year, entering the club into the top tier of the Lithuanian Basketball League (LKL).



Former NBA player and EuroLeague champion, Jeffrey Taylor joined the BC Wolves playing roster.



We welcomed Lithuanian national team captain and NBA player, Jonas Valanciunas, as a BHC investor.



BC Wolves won their first EuroCup match, defeating Besiktas Istanbul, in front of 8,000 spectators at the Avia Solutions Group Arena, Vilnius.



BHC completes organizational and administrative preparations for the founding of a second club, BC Sandstorm Shooters, UAE.



Betting company Twinsbet, become the principal naming partner of BC Wolves Twinsbet and the Twinsbet Arena. Twinsbet, managed by the Nese company, the company’s logo features proudly on both the team jersey and above the team’s home arena.