„Basketball Holding Company“ (BHC) is a new player in the Lithuanian and European sports landscape, creating a modern, sustainable organization with lasting longevity. Our ambition is to compete in the strongest European basketball tournaments regularly, which, in return, would create value for both the country of Lithuania and our community around the world. The fan community is one of the key aspects of our business; therefore, we will involve the fans in the club decisions, ensure maximum transparency, and deliver a high-quality experience for fans during the basketball game and beyond.