Creating a supportive and cooperative environment where everyone feels valued by celebrating the principles of honesty, transparency, fair play and respect to make the basketball community stronger.
Teamwork
Embracing the culture of teamwork in every step we make both on and off the basketball court – because talent wins games, but teamwork wins championships.
Determination
Always keeping our eyes on the prize by following our ambitious long-term roadmap to success to build a financially stable, long-lasting and fully self-sustained organization.
Inclusivity
Focusing on an overall user experience to create world-class events beyond the basketball games, engaging the youth and celebrating sportsmanship to create value for society.
Intelligence
Always looking for creative solutions to stay one step ahead of the competition by cooperating with the leading professionals within sports, events, technology, and entertainment industries.